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The Market for Self Improvement Products & Services (October 2001 – 4th Edition)

Market Value: “The total self-improvement market (incl. revenues of commercial & medical weight loss programs) is estimated by Marketdata to be worth $5.7 billion as of 2000. We expect 9.1% yearly growth through 2005, to a value of $7.78 billion four years from now. The market has been growing 9.9% annually since 1998, up nearly 20% in two years. The major category of the market is comprised of general motivational, spiritual and self-help products and programs—32% of total sales. This category has grown in importance since 1998. Conversely, the business/financial category has declined in relative importance, now accounting for 21% of sales last year. Weight loss and exercise are still major categories of self-improvement, representing 16% and 25% of the market, respectively.”
Source: Marketdata Enterprises, Inc